The back-to-school season has entered its peak month and retailers are busy with initiatives to perk up sales. This is the second-busiest shopping season (mid July to mid September) after the Christmas holidays, with sales generally picking up in the final weeks.As per the National Retail Federation (NRF), combined spending on K-12 school and college is expected to reach $80.7 billion for this year, down from last year’s $82.8 billion spending. Consumer spending is expected to reach nearly $26.2 billion or $696.70 per household on K-12 back-to-school items, while $54.5 billion or $976.78 per household on college items.Families with children in elementary through high school is expected to spend an average of $239.82 on clothing and accessories, $203.44 on electronics and $135.96 on shoes. Meanwhile, college shoppers plan to spend about $234.69 on electronics, $148.54 on clothing and accessories, and $120.19 on dorm and apartment furnishings (read: ETFs to Buy as Americans’ Confidence Nears 19-Year High).Departmental stores, discount stores and online retailers are the most-attractive shopping destinations. About 53% of back-to-school shoppers and 39% of back-to-college cus...